Martech-adtech convergence is about people not platforms

Martech-adtech convergence is about people not platforms

By Judy Gern and Timothy Flink Today’s trends in platform convergence are irrelevant if your marketing team is still organized like it’s 1999 The convergence of martech and adtech is a topic that’s been covered by every major industry prognosticator.  In case you’re not a marketing geek, here’s a quick summary:  Martech-adtech convergence is about […]