John brings many years as a creative professional together with database marketing expertise to help brands design and execute integrated marketing campaigns and strategies that leverage targeted creative to increase engagement, promote brand advocacy and generate revenue.
On the creative side, John’s
specialty is creative direction, design and storytelling for data-driven customer experiences, where he combines best practices with brand standards to deliver clean, effective and highly actionable design and messaging for all screens and touchpoints.
On the marketing strategy side, John is a results-driven and customer-oriented marketing strategist with expertise in bringing together insights, content, creative, customer experience and platforms to deliver highly-targeted marketing campaigns that grow customers from new to loyal.
John has worked with clients such as Converse, Tourneau, Subway, Burton, Irving Oil, Vineyard Vines, COX Communications, ACE Hardware, Gexa Energy, Hewlitt-Packard and the NHL.