A recent survey by Rexer Analytics found that more than a third of analytics professionals say their company never or only sometimes puts their analyses to work. How wasteful is that?

To avoid a similar fate, I work with my clients to start by defining the business objective, exploring any past analysis on the subject, and most importantly, proposing actions based on the insight. My analyses are alway followed by an implementation plan that includes sizing and prioritizing opportunities based on business impact.

Check out examples of our dashboards for execs and campaign managers.