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Why is it that some marketing disciplines are inherently grounded in business value while others are focused on campaign metrics?

A good marketing dashboard should do more than inform - it should enable you to take action.

Forward-thinking CEOs are beginning to realize the tremendous business value of loyalty in this era of commoditization, price transparency and ease of switching.

The sheer number of 1-2x buyers - and the revenue that hangs in the balance - should be enough to scare any marketer into action. If you don't figure out how to convert them into more loyal buyers, you'll have to spend even more to acquire their replacements.

The “machines” aren’t going to singlehandedly deliver on your marketing strategy. What matters more than which DSP you’ve chosen (you do have one, right?) is being creative - dare we say artful - about how you use the tools you have to generate results.

Check out this webinar, originally offered as a session at 2017 Target Marketing Virtual Conference. Learn how to use your CRM data in a more comprehensive manner, including informing programmatic media, applying predictive models and algorithms, establishing success metrics.

Paul Greenland, Vice President, Global Demand Generation and Digital Marketing Operations at HPE, talks about building LeadMaker, the project I led while at QuickPivot.

Reading a patent isn’t everyone’s idea of a good time. All you need to know is that it’s been cited by 37 subsequent patents filed by Google, Facebook, Adobe, Hulu and more.