AgileCMO
AgileCMO provides sales and marketing operations expertise to marketing executives

About agilecmo

Strategy. Execution. Insights. Pick 3.

Why AgileCMO

AgileCMO was founded as a resource for senior executives looking to accelerate customer acquisition and grow revenue using insight-driven strategies. As the marketing landscape has grown increasingly fragmented, marketing leaders can find it challenging to synchronize siloed functions and align on a common set of KPIs that will ensure business growth.

Our team has extensive experience developing enterprise-level demand generation capabilities for Fortune50 organizations, high-growth startups and companies in highly regulated industries.

Judy Gern, Founder and Senior Marketing Practitioner

Judy has unparalleled hands-on experience synthesizing strategy, analytics, content and technology to generate incremental revenue for companies in diverse industries, from retail to high-tech and more.

Prior to founding Agile Chief Marketer, Judy held senior leadership roles at Carat (part of Dentsu Aegis Network), Constant Contact and most recently QuickPivot, where she founded and led Strategic Services. She also spent several years as an independent consultant, retained by the executive teams at Cision PR (formerly Vocus), iContact, Aereo and Digilant, among others.

Judy is best known in the industry as the founder and CEO of Adroit, a pioneering Dynamic Creative Optimization (DCO) platform that was acquired by MediaMath in 2010.

 Judy has been named a “Biggest Marketing Hire” by iMedia Connection, and holds a patent in the area of dynamic online advertisement creation.  She is a graduate of the University of Rochester, and lives in historic Marblehead, MA.

 
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Recent Client Experience

  • Berxi (Berkshire Hathaway Specialty Insurance)

  • Anheuser-Busch InBev

  • The Paper Store

  • Faherty

  • Caleres (CAL)

  • Right Networks

  • Hewlett Packard (HPE)

  • Dell EMC

  • Cox Communications

Platform Expertise

  • Marketing Automation:

    • Eloqua

    • Marketo

  • Salesforce: Pardot, Sales Cloud, Marketing Cloud

  • Analytics:

    • Tableau

    • Google Data Studio

    • Google Analytics

  • Advertising:

    • Google

    • Bing

    • LinkedIn

    • Facebook

Domain Expertise

  • Marketing Operations

  • Customer Data Platforms (CDP)

  • Martech

  • Lead Generation/Nurture

  • Paid Media

  • Customer Retention

  • Data Visualization

  • Web Analytics

  • A/B and Multivariate Testing

  • Business Analysis