Bridging the adtech-martech divide for improved marketing performance
Check out this webinar, originally offered as a session at 2017 All About Marketing Tech Virtual Conference.
The convergence of adtech and martech is a hot topic but is still something of a rarity in real-life. With >3,500 vendors/solutions available, marketing executives are faced with unprecedented challenges in aligning platforms, processes and skills to meet their business objectives.
In this session, Judy and Tim will bring their perspectives as hands-on practitioners in marketing technology, operations and strategy to discuss practical, real-world solutions that marketers can implement today to derive more business value from their existing resources.
Topics will focus on how to use your CRM data in a more comprehensive manner, including informing programmatic media, applying predictive models and algorithms, creating data handshakes, establishing KPIs.